Review: On Target: How the World’s Hottest Retailer Hit a Bull’s-Eye – The Deets
Except, she spends five plus chapters, 82 pages, telling readers what Target today is all about. Then, on page 83 the rewind occurs and the reader is taken back to start the history of Target from George Draper Dayton onwards. The rest of the book takes the reader from George's founding of what would become Target up until the early s and the challenges Target faces.
The main issue about the book is it is not written in chronological order and makes a great jump. Perhaps the book could have been reordered so that the introduction gives the reader a snapshot of what Target is today. This introduction could be five to ten pages at most.
Next in Chapter one it would start off by saying "to actually understand Target's success and corporate values one must start at the beginning and watch the company evolve.
The book overall - once the excitement about how the Target is a great designer, marketer, clean and philantropic is ingrained into the reader in the first five chapters - is a fantastic read. The book investigates how George Draper Dayton moved into retailing industry via founding a department store in Minnesota.
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From there, Bowley takes us through how the return policies, corporate values, company was passed down through the Dayton family and the possible hostile takeover was thwarted. While chronologically moving through the history of Target, author Laura Rowley, brings in current and ex Target executives and management to provide insight into how things were at the time.
As well, she brings forth ample amount of research noted in over 8 pages of endnotes. The only downfall with her research is the failure to provide a full Bibliography of her sources at all. The insight the reader has that Laura Rowley actually did any reasearch is her end notes. However, a complete list of sources at the end would have made her research stand out even more.
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On Target: How the World's Hottest Retailer Hit a Bullseye
Remember me on this computer. Cancel Forgot your password? Showing all editions for 'On Target : how the world's hottest retailer hit a bullseye'. Year 2 2 4 Language English. On Target : how the world's hottest retailer hit a bullseye by Laura Rowley. Print book.