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Download PDF Manual SEO. Posicionamiento web en Google para un marketing más eficaz (Spanish Edition)

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Which of the following are relevant uses for Google Forms in education? Villagarcia has been tasked by the principal to improve communication and discussion between teachers and support staff. What is the most appropriate tool to fulfill this need? Use drag and drop to show how she could use these Google tools effectively. Brixham is the principal at a large school and receives an overwhelming volume of emails from teachers, support staff, students, parents, and the school district governors.

He often struggles to find important emails quickly. How can he use the search function in Gmail to locate emails more efficiently? Jones has divided her class into groups to work on different geography projects. What are some benefits of using Slides in the classroom? Hoffman is using Google Slides to introduce a new class project.

He wants to embed and link to Docs, Forms and Drawings in order to make his slides more interactive. Use drag and drop to match the Google app with a way that it can be used within Slides to encourage student participation. Kapoor struggles to find inspiration from his peers. Powell is looking at ways to reduce the amount of printing undertaken in class. How can Google Drive help? Match the most appropriate Google tool for each task by moving the rows up and down.

However, their first language is German and they are not fully fluent in English. What is the quickest action he could do to produce an effective email on his own? Indice del contenido 1 If you send a tracked email to a contact and you get a notification saying they read it, when should you call them? When you add a note to a contact record, the content of the note automatically gets emailed to that contact. One way is to create contacts manually. Changing the properties listed on one contact record will change the way properties are listed on every contact property you view.

HubSpot Video is part of the quotes tool. One is that forms are embedded on the page while lead flows appear on top of the page. A receptionist answers the phone. Which of the following would be the BEST way to proceed? You talk to the receptionist, Johnny. You ask who in the company might be investigating your solution. You want to send them an email to encourage them to reschedule. Instead of writing the email from scratch, you decide to make an email template you can use again in the future. Now you need to figure out what the template should say. Which of the following is the BEST way to look for ideas?

They ask you how to figure out the purpose of a template. What advice should you give them? What happens when the due date arrives? Deal information is automatically displayed on the contact timeline. You should treat all of your contacts as equally important to your sales process.

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The best way to define the steps of your sales process is to figure out the actions you have to take to move a sale forward. Where should each tool be used? You should customize an email template every time you send it out. You want to create a list of people in your territory who have submitted this form. Which tool will you need to use to do this?

Lead flows collect more detailed information than forms. Forms usually have more fields than lead flows. Which of the following is the easiest way to create a new contact record? Lead flows typically collect more information than forms. Lead flows allow people to chat with you in real time.

Lead flows can only be added to blog posts, but forms can be added to any page. Forms typically collect more information than lead flows. Which of the following is NOT a recommended best practice for the messages tool? Make sure the message pane appears on every page of your website. Customize your welcome message to be relevant to the page it appears on. Start by making the messages pane visible to all website visitors and then restrict it later if you receive more chat requests than you can respond to.

You see that a particular company has visted your website several times in the past few days, so you decide to call them. Then ask to be referred to the appropriate buyer. Try again later. Can you please direct me to the person who can help me with that? We provide [product]. Do you know who at your organization would be looking into that right now? The CRM may also be able to find company information about the person and create a company record based on their email domain True.

Keep XYZ Inc. The buyer—seller relationship has changed dramatically in the past 20 years. Buyers spend less time at home, making door-to-door sales and cold calling less effective. The internet has shifted the power in the buying process from the seller to the buyer. Economic changes have made buyers more cautious. Sellers should focus on being helpful because buyers are powerless and need help to buy. In the past, sellers had more power than buyers, but now buyers have more power than sellers.

The buyer has always had more power than the seller. Inbound selling focuses on attracting buyers and meeting them on their own terms. Inbound selling focuses on sending emails rather than making phone calls. Inbound selling focuses on standardized emails and call scripts. What information shows on the timeline of a company record? A countdown to the Close Date of all associated deals. Add a filter for that property and leave it blank. All saved filters are automatically shared with all team members. When saving your filters, you have the option of sharing the filters with everyone or with just your team.

By adding a filter for HubSpot Owner and adding the team members you want to share the view with. True or false?


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Changing this section affects how contacts are displayed for all users. Changing this section affects how all contacts are displayed for you. This section needs to be changed on each individual record. You can set reminders for yourself to follow up. It ensures that the Deal Forecast will be as accurate as possible. You can filter your contacts based on how active they are in the buying process. Fill in the blanks. Many messages get marked as spam based solely on their subject line. Personalization is an important key to success when writing to prospects.

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Typically, buyers prefer a phone call to receiving an email. Look for marketing content on your website that gives information about a product the contact might be interested in. Search Google for email templates that have worked well for other sales professionals. Scroll through the timeline on the contact record for the person who missed the meeting and look for specific details about them to include in the template. Which of the following pieces of information would be the BEST fit for a fill-in-the-blank area in an email template?

Keep it short in case the contact views it on a mobile device. Always have at least one exclamation point. Use your elevator pitch as the subject line. The name is automatically generated by HubSpot and cannot be changed. The name is only visible internally, so it should be whatever makes the most sense to you and your team. A filtered list of contacts that shows you the most important people to focus on.

A playlist of activities you can work through, one at a time. A written list of goals you want to achieve in a given day or week. You can set a due date when you create a task. A reminder email is sent to the person the task is assigned to. The user the task is assigned to is required to take the action described in the task. Check the boxes next to each person and bulk-create a task for all of them. As you create the task, be sure to select the appropriate queue. Open each contact record and create tasks one at a time. Drag and drop people from the saved filters into the task queue.

Copy the body of the email and paste it into a note in the CRM. You cannot record emails in the CRM without using the email extension. For the following questions, imagine you are creating an email template for following up with people who missed a scheduled appointment. Deals are simply properties on the contact record, so any changes to the deal naturally flow through to the contact timeline.

Contacts and deals are two separate objects in HubSpot CRM, so information does not flow between the two. Deal information has to be added to the contact timeline manually. By creating a custom view of contacts who have multiple deals associated with them. By using the Deal Board to see how many deals are near the end of your sales process. Close date, because if you forget to select a close date, your commission will be calculated incorrectly.

Deal Name, because you have to know this in order to find the deal in the CRM. Contact, because if you forget to add the contact, the deal will be meaningless. Amount, because the value of the deal will help you prioritize at the end of the month.


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  • The deal board helps with deal maintenance, while the deal forecast helps with prioritization. The Deal Forecast is for managers, and the Deals Board is for individual reps. Quota and commission are not as important as developing good relationships with your contacts. You should only spend time on people who are eager to buy your product.

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    How can deals help you prioritize your contacts? Deals help you see which contacts are closest to buying. You can create a custom view of contacts based on how many deals they are involved in. All of the above. When should you create a deal? Any time a contact buys from you. Any time a contact completes the action described by the first deal stage. Any time you successfully make contact with a person. What are deal stages? The steps you need to take in order to close a deal. The important milestones a person has to pass in order to become your customer.

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    In order to help contacts move forward, you need to know exactly what to say and do in each stage of the sales process. A good sales process is flexible enough to be different for every contact. Put lead flows and messages together on all pages. To determine where each should be used, randomly divide the pages of your website into two even groups. Then put messages on all of the pages in one group, and lead flows on all of the pages in the other group. Personalization tokens are just placeholders that need to be manually replaced. The point of email templates is to save you the trouble of customizing individual emails.

    Which of the following is the BEST description of the benefits of using personalization tokens? Personalization tokens make it easy to send a single email to multiple people. Personalization tokens make it unnecessary for sales reps to craft individual emails for their contacts.

    Personalization tokens are simple reminders of information that has to be added manually before sending the email. You work for a company that has a form where people can request a free consultation. Indice del contenido 0. What does it represent? Choose all that apply. Delight is only about the customer experience your service delivers. Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services. Every business exists primarily to create profits? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start performing well.

    There should be one person who is tasked with creating and maintaining your buyer personas. As buying behavior changes, the inbound philosophy will also evolve. Your boss asks you to reach out to a few good and bad customers. Is this the right approach? Buyer personas are effective for all organization types. You should make updates as you learn more about your buyer persona.

    He would like to return the product. A website page should always have three goals. There should be one primary goal and two secondary goals. A call-to-action must be a button. Most buyers are naturally trusting of salespeople. Most buyers start researching potential solutions before they meet with a salesperson. Which Inbound Methodology stage is being described in this scenario?

    In the context of inbound, buyer personas and ideal buyer profiles are the same thing. Which channels could you disperse these funds to? Social media is a key driver for word-of-mouth marketing. You should only create video content if you have a high-quality camera and lights. Conversion optimization is NOT an iterative process. When starting out, make sure you are engaging with customers on every single social media channel. What is the first thing to assess about the call-to-action?

    An inbound sales approach is necessary because the world has changed and salespeople need to adapt to new technologies and buying patterns. As an inbound sales representative, acting as an information gatekeeper and holding power over the entire sales process helps you win more sales. What does that mean for inbound sales? Having an inbound sales strategy is important because of changes made by the invention of the internet. Which should you do to get the largest, most representative sample? Content is only used during the attract and delight stages of the inbound methodology. NPS is calculated by subtracting the detractors percentage from the passives percentage.

    An effective conversion path must include a landing page. What occurs during the attract stage of the inbound methodology? You answer questions and provide solutions for the challenges your prospects and customers face and strategies to accomplish the goals they set. You focus on bringing prospects and customers to your social pages or website through relevant and helpful content. Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add more energy to them.

    True — Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. False — Not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.

    False — Some customers are inherently difficult to work with, but thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible even to your most difficult customers. Which of the following is NOT something you would take into account when contextualizing information? Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue.

    Because many business charts show conversion rates, and those charts are often shaped like a funnel. If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other. Funnels inevitably cause friction between teams. A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every other employee and team.

    When it comes to inbound best practices, you personalize for: Comfort Clarity Creativity Impact. Why do the inbound principles exist? The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals. When you use Jobs Theory to develop a timeline of events, where does that timeline start?

    The first time a potential employee hears about your company. The first time a potential customer realizes they have a need. The day your company was founded. The day you were hired into your current role. What is Jobs Theory? A framework for defining internal job titles and descriptions. A method for understanding why people buy certain products and services. A management system created by Steve Jobs. When it comes to goal setting, what are key results? Key results are how you quantitatively benchmark and monitor how you get to the objective.

    Key results are how you qualitatively benchmark and monitor how you get to the objective. Key results are statements you use to benchmark the performance of every individual contributor. Dimitar has extensive experience across all social media platforms.

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    He can create engaging content and manage activities on Linkedin, Facebook, Twitter, Google Plus, etc. Dimitar its a detailed person, Listen people just one word can change all your profile in Linkedin. He help with advices, reference and thanks to him I have a good network, lot of visits daily and a prepared profile.

    I have known Dimitar from Linkedin. He has been part of my online community and has helped me to expanding my network at Linkedin. I recommend him highly as an International Linkedin strategies Adviser. Queremos hacer que este mundo digital sea el mejor lugar para trabajar. Por eso no solo ayudamos a los empresarios y a las StartUPs tambien y a los profesionales del sector del marketing que buscan su primer iniciativa laboral.

    Intentamos de colaborar con los mejores equipos y profesionales a nivel internacional. Si trabaja en el marketing digital o quiere empezar su aventura no lo dude de contactarnos. Pedimos seriedad y profesionalidad. Debes de tenerlo ya claro que la competencia se desarrolla con la misma velocidad que las cosas en el internet.

    BeOffOn te ayudaremos de anunciar tu negocio o idea en nuestras redes profesionales.

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    Necesitas soluciones profesionales. Las tenemos! La presencia corporativa — branding es algo muy importante para las empresas en las redes sociales. Gracias a redes como Facebook , Twitter , LinkedIn.. Ten tu presencia en las redes en un tiempo record y empieza a competir y vender en las redes sociales. Tener presencia profesional en las redes sociales a precio sin competencia.

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    Presupuesto en 24 horas. Andres M. Carmen Thovar Arquitecto. Previous Next.